Angle 1: The “Crafted” Promise (These lean into the core brand word: “Crafted”) Angle 2: The “By Kurtis” Personal Guarantee (These highlight the personal touch and the man behind the work) Angle 3: The “Thoughtful” Process (These incorporate the original tagline’s core idea of a deliberate approach) Angle 4: The High-Quality Outcome (These focus on … Continue reading Built with Care. Crafted by Kurtis.